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Atheros
Enhances New Netflix Player by Roku with Wi-Fi
Connectivity
Industry-Leading WLAN Technology Brings Convenience and
Flexibility to Stream Video Content from Netflix to TVs
SANTA
CLARA, Calif., May 20, 2008 — Atheros
Communications, Inc. (NASDAQ: ATHR), a leading developer
of advanced semiconductor system solutions for wireless
and wired communications, today announced that its Wi-Fi
technology delivers the convenience of wireless
connectivity to the new Netflix Player by Roku™.
Subscribers can now instantly stream movies and TV
episodes from the Netflix® website to televisions
through the innovative player.
Atheros’ market-leading WLAN
technology in the Netflix Player by Roku will allow more
than eight million Netflix subscribers to watch movies
over the Internet on any television in the house—without
the hassle of installing networking cables. The
cost-efficient solution brings reliable wireless
connectivity to the Netflix player to ensure seamless,
dependable reception of movie and program selections.
“The amount of video content
available online is skyrocketing. Consumers need easy
and flexible ways to receive that content directly on
their home entertainment systems,” said Tim Bajarin,
president of Creative Strategies. “By adding Atheros’
Wi-Fi into this new system, Roku is further simplifying
this process for consumers and delivering on the promise
of the connected TV.”
Todd Antes, vice president of the
Wireless Networking & Computing business segment for
Atheros, said, “The new player by Roku advances
Netflix’s revolutionary movie-by-mail service by
enabling it for the digital age. Netflix subscribers now
have simple, fast access to an expanding library of
video content and can stream it to any TV in the home
with Atheros’ high-performance Wi-Fi.”
“Roku is pleased to partner with
Atheros to offer consumers a quality wireless experience
with the new Netflix player,” said Anthony Wood, chief
executive officer and founder of Roku. “We are confident
that Atheros’ reliable wireless connectivity and
coverage will deliver a satisfying user experience to
our customers.”
The Netflix Player by Roku is now
available to subscribers of the Netflix service. For
more information about the Netflix Player by Roku please
visit
www.roku.com/netflixplayer.
About
Atheros Communications, Inc.
Atheros Communications is a leading
developer of semiconductor system solutions for wireless
and wired communications products. Atheros combines its
wireless and networking systems expertise with
high-performance radio frequency (RF), mixed signal and
digital semiconductor design skills to provide highly
integrated chipsets that are manufactured on low-cost,
standard complementary metal-oxide semiconductor (CMOS)
processes. Atheros technology is used by a broad base of
leading customers, including personal computer,
networking equipment and consumer device manufacturers.
For more information, please visit
www.atheros.com or
send email to
info@atheros.com.
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Atheros and the
Atheros logo are trademarks of Atheros Communications,
Inc. All other trademarks mentioned in this document are
the sole property of their respective owners.
Note on Forward
Looking Statements
Except for the
historical information contained herein, the matters set
forth in this press release, including the features,
benefits and performance of Atheros’ products, and
Atheros’ partnership with Roku, are forward-looking
statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties that
could cause actual results to differ materially,
including, but not limited to, difficulties in the
development of new and enhanced products, general
economic conditions, the effects of competition and
technological change, and the risks detailed in Atheros'
Annual Report on Form 10-K for the year ended December
2007, as filed with the Securities and Exchange
Commission, and in other reports filed with the SEC by
Atheros from time to time. These forward-looking
statements speak only as of the date hereof. Atheros
disclaims any obligation to update these forward-looking
statements.
Dakota Lee, 408-720-5597, dakota@atheros.com, or
Donya LaHaye, A&R Edelman for
Atheros, 650-762-2967,
dlahaye@ar-edelman.com
For
analyst inquires contact: Deborah Stapleton of Stapleton Communications, Inc.,
+1-650-470-0200,
deb@stapleton.com |
